From Search Marketing Pioneers

to F&B Digital Architects

Empowering Halal Warungs, Vegan Patisseries, and Everything in Between

The ResCafe+ Evolution

Since 2008, ResCafe+ (formerly Search Marketing Sales) has been a pioneering force in Southeast Asia’s digital marketing landscape. Starting as specialists in social media marketing and later expanding into Google PPC, we empowered 450+ businesses within our first two years.

Today, we’ve grown to serve over 2,000 businesses, mostly food and beverage (F&B) brands, helping them enhance brand visibility, optimize advertising, and drive measurable sales growth

Thanks to our results-driven approach, we garnered recognition in notable publications:

Featured in Berita Harian (2009)

ResCafe+ (then Search Marketing Sales) was among the pioneers of Southeast Asia's first Facebook marketing workshops, teaching entrepreneurs how to monetize social media.

Featured in The New Paper (29 March 2012) and The Sunday Times (1 April 2012)

Spotlighting our innovative digital strategies and entrepreneurial success stories.

Over the past decade, our impact has grown exponentially—we've supported thousands of businesses, from home-based food startups to global enterprises, and trained nearly 3,000 social media entrepreneurs locally and internationally. Today, we remain leaders in digital innovation, blending cutting-edge strategies with proven expertise to turn culinary passion into lasting digital success.

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Why We Rebranded to ResCafe+

Culinary Passion Meets Digital Precision

In 2024, we rebranded to ResCafe+ after witnessing a surge in demand from F&B entrepreneurs battling outdated marketing tactics. Whether it’s a halal warung in Jakarta or a vegan patisserie in Paris, we now dedicate 100% of our innovation to helping food brands thrive online.

Having already helped countless restaurants gain traction and grow their customer base, we channeled our proven strategies—honed through almost 20 years of agency work—directly into the culinary space. ResCafe+ focuses on turning eateries into destinations, whether they’re scaling to multiple outlets or becoming iconic brands.

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The Founder’s Vision

A Teacher’s Mission: Democratizing Digital Success

Committed to serving diverse culinary visions and breaking barriers for small businesses, ResCafe+ is led by Muhammad Zulkifli Rahmat, a former educator turned digital pioneer who has always believed in accessible, inclusive marketing. His early achievements included delivering SEO results for US-based clients. Frustrated by how small businesses struggled online, he launched Southeast Asia’s first Facebook marketing framework in 2009 – a system embraced by countless consumer-focused and home-based businesses.

Today, Muhammad leads ResCafe+ with a team of digital content strategists, creative production and social media advertising experts, and continues to build culinary icons among his clients.

Founded in 2008, ResCafe+ began as a Search Marketing Sales firm, delivering SEO services to clients in the United States and Europe.

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Key Legacy 

The Sunday Times (2012)

“Transformed 450+ businesses globally with grassroots Facebook strategies.”

Berita Harian (2010–2012)

Authored bi-weekly columns like “Cakap Pasal Internet” on turning social media into revenue streams.

Global Impact

Scaled brands across several countries, from single-outlet restaurants to multiple-outlets.

Founder Quote:

“Every restaurant has a unique story waiting to be told. By blending innovative strategies with deep F&B insights, we transform them into iconic success stories.”

Your Recipe for Digital Dominance

Over the years, we’ve helped hundreds of F&B businesses elevate their online presence, boost sales, and create impactful social media campaigns. ResCafe+ has become your Recipe for F&B Digital Dominance, blending our decade-plus SEO/Social DNA with culinary-specific tools like:

  • Menu-to-Metric™ Optimization: Turn best selling dishes into click magnets (e.g., Le Butcher).
  • Viral Feast Campaigns: Paid ads that drive real foot traffic.
  • Halal & Global Compliance: Navigate cultural nuances seamlessly.

Our story is still unfolding, and we can’t wait to partner with you for the next chapter. Accelerate your F&B business growth with ResCafe+ Full Solution – your complete, end-to-end strategy for lasting success. Prefer flexibility? Select our targeted standalone services, expertly crafted to fit your unique needs.

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